Pay per view

Bloggers are being paid to tweet about TV programmes. Is that blurring the line between advertising and journalism? Sunny Hundal thinks it’s OK. Helen Lewis says that if you’re going to take the money, a sponsorship hashtag is the wisest solution.

[Via Claire Wardle]

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Chief theatre critic for The Times. Twitter: CliveDavisUK Facebook: www.facebook.com/clive.davis.10 Instagram: clivephotos
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