The Washington Post discovers that today’s writers can’t just be writers:

Two years ago, Sarah Pekkanen spent the entire U.S. advance for her first novel on marketing…  In advance of her upcoming novel, “The Best of Us” (Washington Square), Pekkanen is participating in give-aways on several reader blogs; she expects to record a promotional video; she’s publicizing the book on Facebook, Twitter and her own Web site; and she held a raffle offering the novel as a prize. (The hitch: Contestants had to order her new 99-cent e-novella…)


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