Frank Luntz vs America

Having failed to unseat Barack Obama, the focus group guru seems to be going through an existential crisis.  No wonder he’s moving to Las Vegas. Excellent piece by Molly Ball in The Atlantic:

Luntz’s work has always been predicated on a sort of populism—the idea that politicians must figure out what voters want to hear, and speak to them in language that comports with it. He proudly claims that his famous catchphrases, like branding healthcare reform a “government takeover” in 2010, are not his coinages but the organic product of his focus groups… But what if the Real People are wrong? That is the possibility Luntz now grapples with…

“You should not expect a handout,” he tells me. “You should not even expect a safety net. When my house burns down, I should not go to the government to rebuild it. I should have the savings, and if I don’t, my neighbors should pitch in for me, because I would do that for them.” The entitlement he now hears from the focus groups he convenes amounts, in his view, to a permanent poisoning of the electorate—one that cannot be undone. “We have now created a sense of dependency and a sense of entitlement that is so great that you had, on the day that he was elected, women thinking that Obama was going to pay their mortgage payment, and that’s why they voted for him,” he says. “And that, to me, is the end of what made this country so great.”

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