As journalism lurches from one morale-sapping crisis to another, the PR industry thrives. Nick Cohen is mad as hell and can’t take it any more:
As with Nye Bevan and Conservatives so with me and PR departments: “No amount of cajolery, and no attempts at ethical or social seduction, can eradicate from my heart a deep burning hatred for press officers. So far as I am concerned they are lower than vermin.” Or as the BBC’s economics editor Robert Peston put it in his recent Charles Wheeler lecture, “I have never been in any doubt that PRs are the enemy.”
[…] You might say that biased reporters look more like sex workers, as they try to satisfy their readers’ every whim. But there is a small difference. The biased journalist occasionally tells the truth. He might produce propaganda, but his bias or that of his editor will cause him to investigate stories conventional wisdom does not notice. Right-wing journalists uncover truths about corruption in the European Union. Left-wing journalists discover truths about the crimes of Nato armies. They look at scandals others ignore precisely because they do not think like level-headed and respectable members of the mainstream.
Press officers have no concern with truth. It is not that all of them lie — although many do — rather that truth and falsity are irrelevant to their work. Their sole concern is to defend their employers’ interests. That they can manipulate on behalf of central government, local authority and other public bodies is an under-acknowledged scandal. The party in power that wishes to stop public scrutiny, or the NHS trust whose executives wish to maintain their positions, use taxpayer funds to advance their personal or political interests. If anyone else did the same, we would call them thieves.
Roy Greenslade feels much the same way.