Jeremy Corbyn is winning on Facebook

He may not be doing so well with real voters, but it’s a different story on the Internet. Helen Lewis on a virtual reality revolution:

We talk about the “Westminster bubble” but we should talk about the “Facebook bubble”, too. Most of us make friends who are like us in background and political leanings. Facebook’s algorithms give us more of what we have already shown we like. This creates increasingly polarised communities without us even noticing. Unlike when you walk into a petrol station and see the Sun next to the Guardian, on the internet it’s easy to forget that other opinions are possible…Then there is what the behavioural economist Cass Sunstein calls “group polarisation theory”. In closed communities, the louder, more extreme voices dominate; moderates leave; those who remain fall into step with the prevailing direction. That’s how you end up with unofficial Corbyn-supporting pages on which words such as “Zio” (short for “Zionist” and proscribed by Shami Chakrabarti’s review into anti-Semitism in the party) are bandied about, or forums on which suggesting any potential accommodation with the wider electorate on welfare or immigration will have you labelled a “Blairite”, “Tory-lite” or, simply, “traitor”.

Advertisements

About clivedav184z

Journalist and reviewer for The Times & Sunday Times, etc Twitter: CliveDavisUK Facebook: www.facebook.com/clive.davis.10 Instagram: clivephotos
This entry was posted in Social Media, UK politics and tagged , , , , . Bookmark the permalink.